It is always helpful to build a common understanding within a data project distinguishing and understanding the difference between data integration and data migration. While these terms are sometimes interchanged, they actually pertain to distinct processes.
Data integration entails amalgamating data from a variety of sources, both internal and external, into a unified perspective. The primary goal is to establish a 'single version of truth,' fostering enhanced business insights. For instance, integrating Salesforce with other marketing systems can enhance lead generation and channel strategies.
Data migration involves transferring (usually one time) data from one system to another. In instances where a company opts to shift from its existing CRM system to Salesforce or upgrades from an older version to a more recent one, all data must be migrated from the current system to the new platform. Data migration is a more specific procedure compared to the encompassing concept of data integration.
In summary, differentiating between data integration and data migration is pivotal for any successful data project. While integration fuses data from multiple sources to provide actionable insights, migration is about securely transferring data from one place to another. As the digital landscape becomes increasingly intricate, having a knowledgeable partner can make all the difference. Horton specializes in systems, data, and application integrations, ensuring that your business navigates these processes with ease and expertise. If you're looking to merge disparate data sources, transition to a new platform, or simply optimize your existing integrations, turn to Horton.
Let us be your guide in maximizing the value of your data assets and driving superior business outcomes.
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